Samel Insurance Agency

About Samel Insurance Agency

Our agency, through the efforts of our professional, experienced staff, is committed to helping our commercial and personal lines clients identify, understand and meet their insurance needs. By stressing the importance of maintaining strong relationships with our clients, we have successfully grown while continuing to provide the small agency benefits that have helped us build strong client loyalty.

Company Profile

Personal, professional service has always been and will continue to be the hallmark of Samel Insurance. We want our clients to value our efforts and look forward to working with us. The professionalism and longevity of our staff enables us to understand and handle situations knowledgeably and empathetically.

As an agency, we are actively involved with both community and industry associations, including the Independent Insurance Agents Association (IIA), the Massachusetts Association of Insurance Agents (MAIA), the National Instar Users Group (NIUG), the Merrimack Valley Chamber of Commerce, and the Lawrence Rotary Club. Jonathan also maintains designation as Certified Insurance Counselor (CIC) and Licensed Insurance Advisor (LIA)

Samel Insurance Agency, Inc. has been satisfying clients for over 50 years. As a full service independent agency, we currently maintain 65% commercial lines activity and 35% personal lines property and casualty business. Our agency services clients throughout New England.

Our Commitment

Our professional staff will identify your insurance needs and offer the best coverage at reasonable cost, while providing the quality service you deserve.

As an independent agency, we do not work for an insurance company; we work for you. We work on your side keeping your needs first, while representing a carefully selected group of financially sound, reputable companies.

Testimonials

“Samel Insurance is responsive, knowledgeable and above all, a great source of guidance!”
Samel Insurance client testimonial
Dr. Margaret Fitzgerald, DNP, FNP-BC, NP-C, FAANP, CSP, FAAN, DCC, FNAP
President, Fitzgerald Health Education Associates, Inc.
North Andover, MA
Read full review
Samel Insurance has been a Fitzgerald Health Education Associates partner for over a decade. We enjoy an excellent working relationship as Samel Insurance is responsive, knowledgeable and above all, a great source of guidance! We are looking forward to many more decades of excellent partnership.
“…outstanding customer service, can do attitude and attention to details.”
Mary Harper
Mary Harper
Senior Loan Officer
Guaranteed Rate Affinity
Business Lines client
Read full review
I wanted to send you a quick note applauding both Cindy and Cheyenne for their outstanding customer service, can do attitude and attention to details. I asked Cindy at the eleventh hour if she could help out one of my clients, as they were closing in a few days and did not yet have an insurance binder. The borrower called Cindy after working hours and she jumped right on it and I had the binder the following day. Cheyenne was right there along side Cindy helping to get the policy done, quickly and efficiently! Because of their outstanding commitment to customer service we are able to close this on time.
“Samel Insurance helped us through the process and made a difficult time much easier.”
Samel Insurance client testimonial
Holly Nahabedian
Branch Manager, Century Bank
Personal Lines client
Read full review
After the damage to our home from the winter of 2015 it was such a relief to know Samel Insurance had our back. They helped us through the process and made a difficult time much easier. Can’t thank them enough.
“Their professionalism, thoroughness, client care and purpose has earned them my trust and admiration.”
Samel Insurance client testimonial
John Fisher, Principal
JazzAdvisors, LLC, Boston, MA
Personal and Commercial Lines client
Read full review
Proper insurance coverage requires more than just a written policy. It mandates a business understanding of protecting assets, a high degree of service, and compassion and sincerity when coverage converts from a document to a covered loss. Samel Insurance Company and its entire team consistently provide benchmark capabilities in all three areas. Over the 20+ years that they have insured everything from my home and personal property to my business, and most importantly for my future generations; never once have they not rallied when called upon to provide a level of both calm and comfort that was necessary. Their professionalism, thoroughness, client care and purpose has earned them my trust and admiration.
“I’ve saved hundreds of dollars since I switched to Samel.”
Samel Insurance client testimonial
Sandra Valeri
Personal Lines client
Read full review
I have had my home and car insurance with Samel Insurance Agency for quite a few years now. I find them to be the BEST insurance agency that I have ever dealt with. I’ve saved hundreds of dollars since I switched to Samel.

I have children that drive and, of course, there have been car accidents but dealing with them has been extremely easy with Samel Insurance as my agency. I really don’t have to do much of anything. They will take care of EVERYTHING. It’s the great insurance agents and wonderful customer service that makes this insurance agency what it is today. They are up-to-date with all the insurance updates and products. Samel Insurance Agency will research everything for you so you can get the best possible price and product that fits your needs. They truly go the extra mile.

I have been told by friends and family to switch to GEICO or another virtual insurance agency to save a few extra dollars, but I would rather stick with Samel as they have completely made my life much easier in all respects. If I was you I would give them a try, you won’t regret it

“Super knowledgeable, always helpful!”
Samel Insurance client testimonial
Anita & Ken Adams
Personal Lines clients
Read full review
We love Kristie, our agent at Samel Insurance Andover!

Super knowledgeable, always helpful!

She makes us feel assured and clear on all our questions!!

Highly recommend her, their office staff is great too!

“I have always received outstanding customer service”
Samel Insurance client testimonial
Daniel Colon
Personal Lines clients
Read full review
My family and I came to be with Samel after strong recommendation from my father who had been with them for many years. During my time there I have always received outstanding customer service and developed a great rapport with CS account manager Kristie Buccieri. I have had auto/tenants/home insurance through them going on 5 years now and have never had a complaint or criticism. They strive to maintain the highest level of service and relationships, as well as timely response with their customers. I’ll be staying with Samel!
“Our experience with them is so satisfactory that we have no reason to go with anyone else.”
Samel Insurance client testimonial
Yogesh
Personal Lines client
Read full review
We have been Samel customers for the past few years. Having insured our 4 cars as well as our home with them, I have reasons to interact with the staff frequently for many questions, concerns or claims. Each time the response has been prompt, professional yet personal, and very relevant! In addition, prior to policy renewal each year, they also search for the most competitive plans that are suitable to my family needs and budget. Our experience with them is so satisfactory that we have no reason to go with anyone else. Many thanks, Samel family, for we have one less thing to worry about.
“Samel agents have now insured three generations of my family, and numerous friends as well, and I wouldn’t go with anyone else.”
Samel Insurance client testimonial
Jody Zolli
Business and Personal Lines client
Read full review
Samel Insurance has met all of our insurance needs for over a decade. They take care of our homeowner’s, business, and auto insurance. We especially appreciate that Samel is an independent insurance company whose job it is to ensure that we receive the coverage we need from the best provider at the best price. When my mother was in a minor auto accident, Samel Insurance assisted us in resolving the issue, and walked us through the process of salvaging and repairing her older vehicle so she could continue to drive it. After our house fire, Samel Insurance sent an agent to walk through the house after the fire and inform us of how to proceed with the insurance process. Their expertise was invaluable during such a difficult time. As we encountered a number of opportunistic service providers pushing various services on us, Samel helped us understand our options, and which services we actually required. We were put in touch with a contractor who had worked on rebuilding after a fire loss, and after walking through the house with an insurance adjuster, the contractor informed them of additional damage, resulting in an $30,000 increase in the property settlement associated with the fire. We have found Samel Insurance to be informative experts, ready to us with any questions we had or any claims we have filed. Samel agents have now insured three generations of my family, and numerous friends as well, and I wouldn’t go with anyone else.
“I trust all my insurance needs to Samel Insurance Agency with confidence.”
Samel Insurance client testimonial
Judy Matulsky
Personal Lines client
Read full review
Samel Insurance Agency is “always” looking out for my best interest from dealing with the best most competitive premiums to advise and guidance when incidence occur. I trust all my insurance needs to Samel Insurance Agency with confidence.
“Great Service and the staff is always so helpful.”
Samel Insurance client testimonial
Robert Gangi
Personal Lines client
“I have had a close working relationship with Samel Insurance Agency for the past 23 years.”
Samel Insurance client testimonial
Thom DeCoff, Vice President
Merrimack Valley Distributing Co.
Read full review
I have had a close working relationship with Samel Insurance Agency for the past 23 years. Not only do they seek and negotiate on our behalf for the most competitive pricing possible for all of our insurance needs, they always seem to be ahead of the curve in advising us of the ever changing regulations in the industry. They communicate with us frequently, respond to us in a timely fashion and provide a highly consistent level of customer service. Clearly, I would recommend Samel Insurance Agency for any and all of your insurance requirements.
“…they treat me like I am their only customer.”
Peter Stropparo
Business Lines client
Read full review
Samel Insurance Agency has serviced my business insurance needs for 16 years. I am a very small customer but I can email Patty and have a policy change emailed back to me in under an hour. I need to do this once a year or so and they can not possibly make money on my account, yet they treat me like I am their only customer.
“…quickly made the problem for me…a non-problem.”
Bill Barnes
Groveland, Massachusetts
Read full review
Three ago I was a new condo owner with no clue…Fortunately, my realtor connected me with the Samel Agency and Kristie….she is the very best! She quickly made the problem for me…a non-problem. Samel is a great company and Kristie and her associates are the best…!
“…made the difference between a successful ending and a poor insurance outcome.”
Bob Shuman
Read full review
Samel Insurance has been faithful to me for over 10 years, during both the good and bad times when the personal touch of a Samel agent, such as yourself, made the difference between a successful ending and a poor insurance outcome. I place great value on being a client of Samel and would never consider another company for my home or business insurance requirements.
“Cindy is caring, passionate, responsive, helpful and a true professional. Trust me, you want her as your agent!”
Nicole DePena
Personal Lines client
Read full review
If you are not using Cindy Moore as your insurance agent, you NEED to! I got a new car today🥳! Dealership told me I could pick up the car at 2pm. At 12pm they called to tell me there was a problem with getting the car registered etc. I texted Cindy this morning and she literally stayed on top of the situation the entire day and tonight my new car is in my garage thanks to her. Cindy is caring, passionate, responsive, helpful and a true professional. Trust me, you want her as your agent! I am so happy she is mine!❤️
“Cindy was tremendous. Extremely professional and helpful. We needed insurance ASAP. And she came through under the gun.”
Oscar Jara
MAC Adult Director of Tennis
Read full review

My name is Oscar Jara and I was just recently helped to get home and car insurance by Cindy Moore. I just wanted you to be aware that you have someone FANTASTIC working for you. Cindy was tremendous. Extremely professional and helpful. We needed insurance ASAP. And she came through under the gun. I can’t say enough nice things about Cindy and Cheyenne.